Entrepreneurship in microfranchising: an emerging market perspective

TitleEntrepreneurship in microfranchising: an emerging market perspective
Publication TypeJournal Article
Year of Publication2020
AuthorsH.E. Awuh, and M. Dekker
Secondary TitleJournal of entrepreneurship in emerging economies
Date Published2020
Publication Languageeng
ISSN Number2053-4604
Keywordsentrepreneurship, Ghana, microfranchising

Building on the limitations of the efforts of aid agencies and non-governmental organisations to pull the poor out of poverty in low- and middle-income countries and declining opportunities for market expansion in high-income countries, microfranchising is being promoted as a pro-poor business model, which promotes entrepreneurship. Sub-Saharan Africa has become a fertile ground for the propagation of this model. However, contemporary studies on microfranchising have not sufficiently explored what motivates people to turn to this method of doing business.

Citation Key10948