Appplying marketing channel theory to food marketing in developing countries: Vertical disintegration model for horticultural marketing channels in Kenya

TitleAppplying marketing channel theory to food marketing in developing countries: Vertical disintegration model for horticultural marketing channels in Kenya
Publication TypeJournal Article
Year of Publication2001
AuthorsT. Dijkstra, M. Meulenberg, and A. van Tilburg
Secondary TitleAgribusiness
Volume17
Issue2
Pagination227 - 241
Date Published2001///
Publication Languageeng
KeywordsCountry, developing countries, food, Kenya, marketing
Citation Key3150